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So what happens AFTER you disrupt an entire industry? (part 2)

michael-robertsonMichael Robertson – Part 2

So what happens AFTER you disrupt an entire industry?

When last we saw him, Michael Robertson and MP3.com managed to uproot the business model of the entire music industry.  Physical media, he realized, didn’t matter.  People weren’t interested in CDs, cassettes or vinyl; they wanted music, and they wanted to it digitally.

For Michael Robertson, the man who took a chance and spent $1000 on “Two letters and a number,” the world was never the same.

Suddenly, Wall Street players, who wouldn’t return his calls came knocking.   Soon after that, there were IPOs, and truckloads of money.  Then came the Lawyers, those big labels, the ones who refused to play ball, dragged Michael into Court.  Even the US Government, was breathing down his neck.